Graham's Dairy X Dear Green
When Graham's secured a partnership with Glasgow-based coffee roasters, Dear Green, our task was to develop a campaign identity, for use on social media and online.
The identity was inspired by hand-generated elements such as chalkboard menus and the torn notes from check pads, both found in coffee shops.
The project involved a multiple-choice infographic that helped users determine their perfect coffee; 'Coffee Origin Pairings' – a graphic that paired Dear Green roasts with the Graham's milks that best complemented them; photography and a series of short tasting notes videos for each of the pairings.
Multiple-choice infographic:
Coffee Origin Pairings:
Social Assets:
Tasting Notes Video e.g.
Designed at Wire, 2019 | Role: Designer
